Thinking for people who build companies.
Essays on strategy, AI, product, and the craft of executive decision making.
Your AI strategy is not a tool decision
Most companies are buying software when they should be redesigning decisions. Where AI actually creates durable advantage — and why pilots stall.
Executive Decision MakingThe cost of a slow yes
Consensus feels safe and quietly compounds risk. A framework for deciding which decisions deserve speed over certainty.
Company BuildingOperating systems eat culture decks
Values on a wall change nothing. Cadence, metrics, and accountability change everything — and they can be built in a quarter.
Product LeadershipRoadmaps are promises, not plans
Why the best product organizations commit to outcomes rather than features — and what that changes about how you plan.
Venture InsightsWhat investors actually underwrite
It isn't the market size slide. How to build a fundraising narrative around the risks you've already retired.
LeadershipAlignment is a verb
Executive teams don't drift apart in meetings — they drift apart between them. The mechanics of staying genuinely aligned.
Prefer the conversation to the essay?
The best thinking happens inside a real decision.